Former Fox Sports EVP of Digital, Pete Vlastelica joins Activision Blizzard’s Major League Gaming as CEO under MLG’s chairman Steve Bornstein who previously led ESPN & NFL as CEO.
Will Activision Blizzard’s MLG be successful in becoming the ESPN of Esports as they set out to do?
No. They’re doing something better. They are developing new games and are building on existing ones. They are developing Amateur, College, and Pro Leagues for their games. They are making it effortless to live stream games on the largest social media platform Facebook, while developing their own Enhanced Viewership Experience platform to push the boundaries of broadcasting competitive gaming. They are hiring well seasoned business experts in emerging and traditional markets helping the company build an infrastructure that is as strong as it’s growing library of games.
Some might compare Activision Blizzard MLG’s efforts to control all aspects of their system to create a premium Esports experience to what Riot Games did. But Riot Games has fallen victim of cronyism and favoring restriction over growth pushing organizations and investors away.
While Riot looks at their dropped ball and screams “are you too good for your home?” Activision Blizzard’s MLG is picking that ball up and dunking it into the field goal, kicking the basket, shooting the home run, and whatever else you do with balls to win.