AxioMatic investment group buys up the controlling interest in 15 year old organization Team Liquid, for a brief history of Team Liquid in a Nutshell watch the “What is Team Liquid?” video in the description below.
Team Liquid touts 50 players across 10 teams for games competing in StarCraft 2, League of Legends, Dota 2, Hearthstone, Counter Strike, Heroes of the Storm, Overwatch, Halo, Street Fighter, and Smash Melee.
Victor Goossens and Steve Arhancet will stay on as Co-CEO’s of Team Liquid.
Golden State Warriors co-owner Peter Guber, “McGruber” Magic Johnson & Dick Clark Productions’ CEO Alan Shapiro are among the lengthy list of investors.
CEO of AxioMatic Bruce Stein says “If you try to force fit a corporate sponsor in a world where it doesn’t seem authentic you’re probably going to get less of the positive brand reference than what you’re looking for. You have to be clever about what’s a good fit.”
Team Liquid is one of oldest Esports companies around, did we hit the tipping point for Esports organizations being acquired?
Yup, every well run Esports organization with solid leadership and staff will be gobbled up by investment groups or sports teams in the next 6 months or less. And they should be. Investment groups like AxioMatic offer not only the money but a board of directors who happen to be experts in every applicable industry, bringing the experience and connections that Esports organizations need.
Esports organizations got as far as they could, building multi-million dollar establishments out of nothing. And now the next step is the great Esport American acquisition.
The acquisition, let’s begin
The acquisition, look out sports
We have a mission to convert the Nerds, nerds
We’re gonna teach them wrong from right
We’re gonna help them see the light
And make an offer that they can’t refuse. That the Nerds just can’t refuse.
Cause the Acquisitions here and it’s here to stay