ESL’s James Lampkin On Buying Up Esports Teams | Team Liquid & Dignitas

James Lampkin VP of Pro Gaming at ESL talks about Team Liquid’s buy out and Trust Fund babies buying Esports teams w/ Mark Register

Mark – Given your history with Team Liquid what are your thoughts on Axiomatic buying the controlling shares?

James – My message to Nazgul after was, “Congratulations because I guess you’re pretty rich now.”

It was great, it’s really crazy.

I was talking to HotBid yesterday and I was like “how insane is it that Magic Johnson just joined these guys and bought this team.”

We were there at least in the beginning, the foundation of Team Liquid.

We saw the same thing happen with the 76ers buying Dignitas… that’s crazy… and Ice-T was here yesterday at one of our events and I was sitting there watching on the screen and I was like “wow there’s a show I worked on and helped build this product and Ice T is here talking us up.”

It’s a crazy time to be involved in this space right now.

And I think we’re going to see more of it.

It’s going to be crazy change for the next couple of years.

I really don’t know what’s going to happen or who else is going to get involved because I think there’s going to be an accelerating effect to this where… when people realize you only need a few million dollars maybe $10M dollars to get a really successful Esports team… in the scheme of things it’s not that much.

Oh you’ve got a trust fund or something… we hear these stories, we hear these stories all the time in the industry, “I’ve been approached by the son of some Oligarch and he’s got a $50M trust fund and he wants to start and Esports team and I had to run away.”

Aside from that there’s actually a lot of really good people coming into the space that have decades of business experience and the right connections in the entertainment space where they just know everybody that you need to work with to create really strong synergies.

These guys that invested in Team Liquid are all connected with the NBA.

Think about what that does with sponsorship opportunities and their ability to take a player and launch him into celebrity status.

We’re going to look back at this period of “oh yeah I was there when these NBA owners and these other sports owners in Europe started getting involved, what a crazy time it was.”

It’s all really good and really exciting.

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